A product designer and high-intensity competitor all my life, I designed products for years but also saw the limitations of “design for design’s sake.” As an entrepreneur, I knew there had to be a more strategic approach to product design, one that encompassed the entire product design lifecycle and that focused on the end result: a successful product.

  

   I look at product design holistically. Everything from product conception to engineering and prototyping and from supply-chain management to marketing. I’m privileged to work with Fortune 500 companies and entrepreneurs and to participate every day in innovations in consumer electronics, the Internet of Things/wearables, medical devices, home and commercial appliances and much more. I’ve also worked with Apple, Cisco, Speck, Lunar and others, and am grateful to have been exposed to many of the best practices in the industry, which provided the fuel for developing many of my own. 

   Adam Tavin of Rabbit Product Design has a confession to make. He is obsessed. Obsessed with every phase of product design – from defining the concept to engineering and ...

Written by Steve Mason

Written by Steve Mason

   Adam Tavin confessed that he is obsessed with two things: Bodybuilding and Product Design. We took a look at the big picture. Now let’s drill down some more and apply the ...

Written by Steve Mason

We looked at patent and technology research then concept development to find the Right Path for your product, our Phase 1. Now let’s continue our journey with the 2nd, 3rd, and ...